The Fifth Label • Blog

You're the [WANDERER]


ˈwɒnd(ə)rə(r)/ [noun]

Do you wake up in the [morning] like [stale] bread [?] Don't you [wonder]; if just [maybe]; there's something [more] waiting for you; [out] [there]

Then get in your car and [drive]; [walk]; [run]; [swim]. Roam; if you [want] to. [Ramble] on. Climb [every] mountain. Because you're the [wanderer]. Yeah; the [wanderer].



 [WORDS]; Stephanie Dugan
   [GRAPHICS]; Claudia Fernandez 


Remember when [denim] was just for weekends?

When mum would [shame] you for wearing your [jeans] to dinner? A time when denim was [reserved] for couch potatoes and errand running; [only]

Those days are [gone]. Denim has already [dominated] [NYFW] Spring '17 street style.

Don't [believe] us? Take a [look]. The [proof] is in the [pudding] after all.



Told [ya].

Plus, you can get your [denim]; [right] here; [real] soon.

The Fifth Denim; arrives 16.09.16. 

[IMGZ]; [W Magazine] & [The Cut]

[WORDS]; Stephanie Dugan


A good [week] is only complete; with good [beats]. Old; new [&] in-between; here's what we've been spinning in our [discmans].


[GLASS] [ANIMALS]; How To Be A Human Being

[SOUNDS] [LIKE]; [Flume] and [Tame Impala] had a baby.

[LISTEN] [WHEN]; You're feeling [saucy].

[BEST] [LYRIC]; "My girl eats mayonaise from the jar while she's getting blazed." - Season 2 Episode 3

[SZA]; Z

[SOUNDS] [LIKE]; The [inside] of someones [soul].

[LISTEN] [WHEN]; You're [burning] a [candle].

[BEST] [LYRIC]; "Stuck in Nintendo, you're the controller." - Childs Play

[THE] [CLASH]; London Calling

[SOUNDS] [LIKE]; [Rebellion].

[LISTEN] [WHEN]; You've just said [no]; to plans you [really] didn't want to keep.

[BEST] [LYRIC]; "I went to the market to realise my soul; 'cause what I need I just don't have." - Rudie Can't Fail

[THE] [PREATURES]; Blue Planet Eyes

[SOUNDS] [LIKE]; The [sun] coming out; from behind the [clouds].

[LISTEN] [WHEN]; You're on a [road] [trip].

[BEST] [LYRIC]; "What you’re doing is a big mistake, babe. You keep talking and I won’t wait."- Cruel

[LISTEN] [WELL] [ALWAYS]; [thefifthlabel] on Spotify.

[WORDS]; Stephanie Dugan

[CUSTOMISE] [THIS]; [QUICK] [FAST] w. Sarah Darby

You've either got [it]; or you [don't]. If you're talking [fashion] illustration & customisation; [SARAH] [DARBY]; well she's got it. We got [chin] [wagging] with the artist [QUICK] [FAST] ahead of our [COLLAB] at [VFNO].

[TFL] Today I'm looking [forward] to…

[Sarah] Summer! I definitely saw some sunshine today, so bring on summer please.

If I wasn't [illustrating]; I'd be?

Back in my old job in marketing. I can't go back now though! I don't own any work appropriate clothing. I have a full double denim work wardrobe now.

Something [most] people don't know about me...

I have lived in some awesome places before moving to Melbourne. Bangladesh, Zambia, London & Paris.

Tricks or tips for [DENIM] [DIY]?

Go to a charity shop and buy up denim before you go nuts on your favourite jeans. Plus if you are painting, put a layer of white down first to make the colour pop.

The Fifth Denim is [dope] because…

The washes are awesome and I know I'm going to be in the frayed, cropped mid -rise all summer. 


Stay tuned; [The Fifth Denim] is available for early release [next] [week].

Visit us [&] [SARAH] [DARBY] at [VFNO] for a [DIY]-[ING] good time. 


[WORDS]; Stephanie Dugan

[IMGZ]; Sarah Clifford Photography

[go] [there]; explore [ATLAS]

If you could go [anywhere]; where would it be? I don't mean to the [shops] or down the [street]. I mean [anywhere]. Dust off that [globe] your parents got you for your tenth [birthday]; and [spin] it. Where do you [land]?

Somewhere far, [far] away? Maybe somewhere [close] to [home]; that you've never seen before? You've always [wanted] to go. What's [stopping] you? 

Pack [your] bags. We'll go there [together].


Shop [ATLAS]; ready for you to explore [now] online.

[WORDS]; Stephanie Dugan

[GRAPHICS]; Llian Hayter