The Fifth Label • Blog


[MEET] [ZOEY]. She our [DESIGNER], inspiration [MAKER] and epitome of what the [TFL] girl is; no fuss, easy to laugh [&] a creative [SOUL]Zoey tells us a bit about what she does [QUICK] [FAST].

[TFL] What is [TFL] to you?

[ZOEY] My everyday outfit, a second home and a team of people I love working with. 

My favourite piece from [OFF THE GRID] is…

The Lights Out Jacket.


I’ve been living in it in the cold weather! 

[5 things] you do on [shoot] day?

Prepare snacks…eat snacks, help style looks and select images and get to know the model. 

When I’m not [designing] I’m…

Looking for inspiration, taking my dog to the beach with my housemate, catching up with family and friends and sleeping. 

How do you end your day?

Usually in my dressing gown on the couch…glamour! 

Experience [it] for [yourself]; SHOP [OFF THE GRID].

[WORDS]; Lucy Ahern

[IMAGES]; @zoeyvink


Everyone sees the [finished] product. But it's the [process] which intrigues us most. The angles; the flash; the [people]

Take a [peek]. We shot our January collection with [SUZY] [WOO] this week. She's pretty [cool]; we guess.


Until then; shop our current collection [THREE] [FOLD] available online now.

[WORDS]; Stephanie Dugan

[IMG]; Isabella Iasensario 

A [MATCH] [MADE]; The Fifth Label x Keepsake Intimates

When [two] [parts] combine, it is never expected nor ordinary. Solitary as [opposites]; united as [one]. Together; [alone]; you make perfect sense. A private union of the souls. One [supports] the other; so neither [falls]. A [balance] you've never known.

[The] [Fifth] [Label] meets [Keepsake] [Intimates].

An [unexpected] romance; a lifelong [friend].

Top; Keepsake Intimates [Mary] [Bra] & The Fifth Label [First] [Light] [Pants].

Bottom; Keepsake Intimates [Jean] [Bra] & The Fifth Label [Wanderlust] [Top].

Above; Keepsake Intimates [Mary] [Bra] & The Fifth Label [Born] [Free] [Pants].

 Above; Keepsake Intimates [Mary] [Bra] & The Fifth Label [First] [Light] [Pant].


[WORDS]; Stephanie Dugan

[IMGS]; Seb Paynter

[GRAPHICS]; Llian Hayter





Dusted away; but never [erased]. Shadows of [wisdom] from weeks, months and years gone by; a [daily] [reminder]. Ground breaking [discoveries]; scrawled across its blank space. Get your pencil and paper, ladies. It’s time to [take] [notes].

[washed] [denim] & [wave] [print]; double up; if you dare.

[born] [free]; free as the wind blows.

[chambray] [polka] [dot]; let's dance.

Shop it all; where you know how to get it.

[WORDS]; Stephanie Dugan
[GRAPHICS]; Llian Hayter
[PHOTOGRAPHY]; Sebastian Paynter